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50 States Project
50 states project
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August 20, 2022
How a side hustle became a third of this New Mexico designer’s business
In this week’s installment of the 50 States Project, Santa Fe, New Mexico–based designer Erica Ortiz of NeuBleu Interior Design tells us why she has mixed feelings about local showhouses, why she prefers custom upholstery and how a stint growing someone else’s business as a contract worker inspired her to launch a lucrative side hustle of her own.
50 states project
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August 15, 2022
Why this New Hampshire designer is turning her shop into a showroom
In this week’s installment of the 50 States Project, New London, New Hampshire–based designer Cicely Beston tells us how family has shaped her business, why she believes money is only uncomfortable when it’s not discussed, and the charging formula that saves her time and money.
50 states project
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July 30, 2022
Why this Nevada designer builds post-project updates into her workflow
In this week’s installment of the 50 States Project, Las Vegas–based designer Taylor Borsari tells us what it’s like working in a city of transplants, the problem with ’90s architecture and how her process is informed by an understanding that for clients, design is “emotional, expensive and hard.”
50 states project
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July 23, 2022
How this Nebraska designer built a cross-country client base
In this week’s installment of the 50 States Project, Omaha, Nebraska–based designer Nikki Klugh tells us how she built an entrepreneurial tribe and learned the difference between being mean and being clear.
50 states project
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June 26, 2022
How an external CFO gave these Missouri designers the confidence to grow
In this week’s installment of the 50 States Project, Kansas City, Missouri–based designers Mallory Robins and Elizabeth Bennett of Kobel + Co tell us why they’ve developed three distinct offerings to meet clients’ needs, how a recent delivery snafu showed them that they’re on the right track and why their ‘design first’ approach means not relying on a markup.
50 states project
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June 19, 2022
How an online form simplified this Mississippi designer’s conversations about money
In this week’s installment of the 50 States Project, Percy, Mississippi–based designer Mary Clair Cumbaa tells us how her design degree helped her stand out when she launched her firm, why she opened a storefront to lock in better margins on product and how changing her website transformed the leads coming into the firm.
50 states project
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June 10, 2022
Why this Minnesota designer doesn’t want to go back to the office
In this week’s installment of the 50 States Project, Edina, Minnesota–based designer Tiffany Weiss tells us what she gained from a commercial design role at Walmart, how a trip to High Point unlocked a new path to profitability and the advice that helped her get confident raising her rate.
50 states project
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June 3, 2022
Why this Michigan designer gives her team quarterly mental health breaks
In this week’s installment of the 50 States Project, Detroit-based designer Rachel Nelson of Concetti tells us why she wanted to refine her systems before making a single hire, how an unconventional questionnaire helps her vet clients and why she wants her staff to be the best version of themselves, not just great designers.
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