Business of Home

Art advisor Katharine Earnhardt will provide guidance on resources within the art market, assessing quality, costs to consider, practical tips for making the sale, and the right online applications to use to streamline the process. Watch »

How to Build a Personal Brand That Supports Your Design Business

Carla Nikitaidis and Kathryn Humphries

Recording Date: July 20, 2022

Brand strategy and public relations experts Carla Nikitaidis and Kathryn Humphries have developed a proven method to leverage your background and distinct point of view into a personal brand that will stand out and stand for your singular vision. Watch »

Sourcing Shortcuts to Get the Best Selections in Less Time for the Least Cost

Melissa Galt

Recording Date: July 13, 2022

In this workshop, business coach Melissa Galt will explain how to build revenue relationships with your vendor reps while leveraging their expertise to streamline sourcing, helping you reclaim more time for design and avoid sourcing rabbit holes. Galt will also share an insider’s look at buying groups, which provide better options for purchasing and bring more value to every project. Watch »

Design a Healthy Mindset

Monique Holmes

Recording Date: June 22, 2022

Interior designer and business coach Monique Nicole Holmes will teach you how to control your thoughts and create positive daily habits that will reshape your outlook and welcome in all that you want and deserve. Watch »

Design Your Money: How to Make It, Keep It & Grow It

Monique Holmes

Recording Date: June 8, 2022

Monique Nicole Holmes, an interior designer and business coach who focuses on emerging women in design, is here to share her proven budgeting, financial planning and investment strategies. Watch »

Brand Strategy for Interior Designers

Natalia Mirabito

Recording Date: May 25, 2022

In this interactive workshop, Natalia Mirabito, founder and marketing director of NM Marketing Co., is on hand to help you craft a brand strategy for your business. Using her core elements of brand success framework, Mirabito will help you put a plan in place that clarifies your brand vision, captures the attention and trust of your ideal clients and creates a memorable brand experience that they can’t ignore. Watch »

CEO Mindset: Outsourcing Doesn't Mean Losing Control

Michelle Lynne

Recording Date: May 11, 2022

Let’s face it: In business as in life, you can’t do it all! That’s why it’s time to think like a CEO and consider what aspects of your workflow can be outsourced, particularly those peripheral tasks of your business. From bookkeeping to branding, interior design business expert Michelle Lynne will teach you what makes the most sense to delegate and how to find the perfect partners to support you so that you can focus on what you do best—design! Watch »

Client Management

Sean Low

Recording Date: April 20, 2022

In this course, creative business consultant Sean Low will guide designers on best practices and techniques for managing clients, and will demonstrate how essential it is to set boundaries from the very beginning of the project. Watch »

Charging Strategies

Sean Low

Recording Date: April 13, 2022

Business consultant Sean Low will outline the different pricing structures relevant to interior designers, highlight the advantages and disadvantages of each, and share real-life scenarios so you can figure out which is right for your business. Watch »

Social Media Trends and Emerging Technologies

Laura Bindloss

Recording Date: March 16, 2022

Nylon Consulting’s Laura Bindloss, who works with both designers and home brands, will present social media trends to watch in 2022, along with data and case studies on key behavior patterns, best practices and future forecasts. Join her for a conversation that will get the juices flowing for your next social strategy session. Watch »

3 Pillars to Building a Profitable Luxury Design Firm

Sandra Funk

Recording Date: March 2, 2022

Are you telling yourself, “It’s time to level up!” but are unsure of how to embrace the next stage of growth—and position yourself as a must-have service that attracts those “big whale” clients? Designer and business expert Sandra Funk is on hand with a turnkey approach to get you into that million-dollar mindset. Watch »

Rolling in the Dough

Michelle Lynne

Recording Date: February 16, 2022

Michelle Lynne, a practicing interior designer and business expert, is on hand to share four simple steps for any designer looking to turn prospects into high-paying clients. Learn her sales process to command higher fees that are baked into the project, so your clients won’t be able to resist. Watch »

2022 Vision: Goal Setting for Business Design Growth

Justine Clay

Recording Date: January 19, 2022

If 2022 is going to be your business’s best year yet, you need a different mindset, approach and plan of action. Now is the perfect time to create that plan. Join business coach Justine Clay for a workshop to learn where focus your attention and energy to set you up to make 2022 the best year yet for your design business. Watch »

Pitch Perfect: How To Get Your Work Published

Alexandria Abramian

Recording Date: December 15, 2021

You know you can design drop-dead gorgeous rooms that deserve a drool-worthy magazine spread. But how do you actually get your projects chosen, or get your firm featured in design blogs and national newspapers? Enter Alexandria Abramian, a former magazine editor in chief and publicist who coaches designers on how to get featured without paying expensive monthly PR retainers, instructs on how to communicate directly with editors, reporters and writers to make sure you work gets the spotlight it deserves. Watch »

Money Moves: Accounting for Designers

Justin Masonek

Recording Date: December 1, 2021

“Do I need to collect tax on that chair?” and your other burning accounting questions—answered! While you may prefer scouring antique shops for the perfect wall sconce over setting up an escrow account or reconciling your credit card and bank statements, staying on top of your accounting responsibilities and making sure your taxes are in line are crucial to keeping your business above board. Watch »

The Power of Your Founding Story

Kathryn W. Humphries and Carla Nikitadas

Recording Date: October 20, 2021

How do you lean into your personal story? It starts with determining what it is that really sets you apart and how to communicate this in a way that feels authentic. PR and brand strategy experts Carla Nikitaidis and Kathryn Humphries are on hand to guide you through their proven method to leverage your background and unique skills to establish a powerful founding story that will help build your brand, secure dream clients, ands capture media attention. Watch »

Build A More Profitable Creative Business

Justine Clay

Recording Date: October 6, 2021

Join business coach Justine Clay for an uplifting session to help you identify your business obstacles, unlock a road map to overcoming them, and follow through with action to make the year ahead more focused and profitable for your design firm. This workshop was presented by Americasmart. Watch »

Why Pinterest Matters

Laura Bindloss

Recording Date: August 4, 2021

Pinning, repinning and collaborating on boards are just a few ways to connect with potential clients and cultivate a following. For many designers, Pinterest far exceeds Facebook and Twitter as a leading source of business generation and purchases; however, it’s often overlooked as an essential social marketing platform. Nylon’s Laura Bindloss explains why Pinterest matters in 2021 and provides actionable tips for utilizing it best for your firm and brand (spoiler: it's all about Idea Pins!). Watch »

Establishing Your Firm As A Luxury Brand

Marilisa Barbieri

Recording Date: July 14, 2021

Selling high-end products—or high-end design services—and developing your work into an iconic brand isn’t an easy task. To land those whales, you need to position your firm to prospect, engage and retain high-net-worth clients. Join Marilisa Barbieri to uncover the strategy behind how luxury brands get customers craving their products and willing to pay a premium price, and learn to apply those strategies to your design firm. Watch »

How Antiques Can Help Your Bottom Line

Toma Clark Haines and Margaret Schwartz

Recording Date: May 26, 2021

Join Toma Clark Haines and Margaret Schwartz to discuss how the antiquities marketplace can be utilized by designers for business growth. The two experts offer an actionable plan to increase profit margin by adding sourcing and warehousing to your business model. Watch »

Using Contracts Effectively

Seth Kaplowitz

Recording Date: May 12, 2021

Soundly structured contracts are the foundation for being able to focus on what you do best: running your business and serving your clients. In this webinar, Seth Kaplowitz, a New York–based attorney who specializes in working with creative professionals, will explore strategies to optimize your suite of business contracts, enhance your working relationships to set well-documented expectations and goals, and ensure you understand all the implications of both what you are signing and what you are asking your clients to sign. Watch »

Time Management Strategies for Designers

Sandra Funk

Recording Date: April 14, 2021

Are your project timelines slipping? Important details falling through the cracks? Sandra Funk shares the time management tools and methods she uses to keep her firm joyful and efficient. Watch »

Social Storytelling: Harnessing the Power of Instagram

Ericka Suarit

Recording Date: April 7, 2021

Interior designers know that Instagram is the best digital platform to grow brand awareness, build an audience, and create avenues for new business. But how much are you leveraging the power of Instagram to tell your brand story and incorporating it into your larger marketing strategy? Marketing expert Ericka Saurit is on hand to break it all down, offering a strategic approach to creating an engaging brand narrative on Instagram. Watch »

Leveraging the Power of the Inbox: Email Marketing for Designers

Ericka Saurit

Recording Date: March 31, 2021

Email marketing—be it a monthly newsletter, event blast or product launch announcement—remains a top digital marketing strategy for business owners for good reason. Join marketing expert Ericka Saurit for a survey overview of newsletters and email marketing, including case studies to understand the anatomy of a good email campaign. Watch »

Student Sessions: How To Get Hired

Kaitlin Petersen, Juliana Oliveira and Jaimee Rose

Recording Date: March 22, 2021

In an exclusive panel with FIT's Interior Design Club, Business of Home's editor in chief Kaitlin Petersen sits down with designers Juliana Oliveira of Beyond Interior Design and Jaimee Rose of Jaimee Rose Interiors to discuss the hiring process—what skills and attributes they look for in recent grads, what makes a candidate stand out as a potential intern or entry-level design assistant, and what factors a firm's leader is thinking about when expanding their team. Watch »

One Year Later: Where Is The Design Industry Now?

Sandra Bothun Hansel

Recording Date: March 17, 2021

With an analytical outlook, business consultant Sandra Bothun Hansel, founder of SBH Guild, offers a snapshot of where we’ve been in 2020, and how we can apply the lessons of the past year moving forward. Using a targeted approach, she’ll walk you through a S.W.O.T. analysis for your firm, helping you create a foundation to adapt to changes, use your own data to determine goals and benchmarks, and set you up for success and growth no matter what comes your way in 2021. Watch »

Better Relationship Building with New Clients

Genevieve Trousdale and Gail Baral

Recording Date: February 17, 2021

Vetting and acquiring new clients is one task many designers struggle with—in large part because they don’t have a clear and simple process for responding when a referral or inquiry comes in. Interior designer and Circaphiles founder Genevieve Trousdale and business strategy consultant Gail Baral will guide you on how to make a stellar first impression, and empower you to confidently and effectively communicate with any prospect. Watch »

3D Rendering 101

Brigett Mercado

Recording Date: January 27, 2021

Interested in incorporating 3D rendering into your client presentations, but unsure where to begin? Photorealistic rendering is rapidly becoming a crucial tool in the designer toolkit, helping clients to clearly understand your vision and saving you time and money. Stay ahead of the curve: Join Brigett Mercado, founder and principal designer at DBM Interiors, for a walk-through of the eDesign Tribe platform, to discover how to convey your design concepts in this exciting medium. Watch »

Underfoot: How To Source (and Sell) Handknotted Carpets

Michael Christie

Recording Date: January 13, 2021

Michael Christie, a.k.a. “The Ruggist,” helps designers understand various construction techniques, materials, and the many other merits (and caveats) of rugs and carpets, and elucidates on the finer points of "carpetry"—the art and craft of handknotted products. Watch »

From Woo to Win: How To Close Dream Clients

Sandra Funk

Recording Date: October 28, 2020

No matter how talented you are as a designer, your business won’t be very profitable (or joyful) if you’re not signing on quality clients, so having a system in place to put your best foot forward is key. Sandra Funk, founder and principal designer of House of Funk, shares her firm's Prospective Client Process and how she lands dream clients that she can’t wait to work with while keeping her firm profitable. Presented in partnership with ADAC as part of Get Down To Business Day Watch »

Future of Home Workshop: How to Be a Creative Entrepreneur (sponsored by High Point Market)

Holly Howard

Recording Date: September 15, 2020

Business growth for creative entrepreneurs doesn’t have to be elusive. This workshop, hosted by business consultant Holly Howard, is designed to propel participants into the next phase of their business. It will focus specifically on how to use your company’s culture and vision to grow in a new economy, and will touch on secondary aspects like marketing, financial planning and business operations. Watch »

Future of Home Workshop: Craft The Perfect Elevator Pitch

John Livesay

Recording Date: September 14, 2020

Everybody needs a great elevator pitch, but few people have one. In this interactive workshop, John Livesay—known in some corners as the Pitch Whisperer—shares the lessons learned from his award-winning sales career at Condé Nast. You will learn how to become better at storytelling (after all, an elevator pitch is nothing if not a short story) so that clients want to work with you. In the second half of the workshop, Livesay works with individuals one-on-one and give them a quick fix on their elevator pitch. Watch »

Future of Home Workshop: The Art of Paint Color Selection (sponsored by Benjamin Moore)

Christina Carpio

Recording Date: September 14, 2020

Selecting colors can be a daunting and time-consuming experience, even for the pro's. In this workshop, designer and educator Christina Carpio provides a straightforward approach to understanding color relationships, how lighting impacts color, and how to apply that to an interior project. Using paint colors and color tools, you'll learn about neutral undertones, how to select accent colors, and establish a mood-setting hue. Watch »

The Power of Niche: How Saying "No" Can Help You Grow

Sean Low

Recording Date: July 29, 2020

Smart business people know that defining, owning and embracing the power of their own niche offerings is the first step to optimizing revenue. It’s all about having “the right horse in the race.” BOH columnist and business coach Sean Low helps designers learn that talking to a small but select audience is actually the smartest way to scale. Watch »

Intro to Interior Photography

Tory Williams

Recording Date: July 22, 2020

Whether you're bringing in a pro or venturing out on your own with the supercamera on the phone in your pocket, following a few basic principles can help set you up for success. Editorial and portrait photographer Tory Williams will guide you through how to bring your project images to the next level—whether capturing on your own or working with a trained pro—and how to use them to transform your social media presence. Watch »

Unlocking Your Unique Value Proposition

Justine Clay

Recording Date: July 15, 2020

Your prospective clients need your services as much as ever, but how do you reach those people, and when you do, how do you seal the deal? It’s time to get out of your holding pattern, and focus on communicating your unique value proposition to attract ideal clients. In this course, business coach and consultant Justine Clay will guide you to better identify who you are and where you fit in, so you can educate and engage your prospective next project in a new way. Watch »

COVID’s Long-Term Implications for the Design Industry

Amanda Schneider

Recording Date: July 8, 2020

No industry is immune to the impacts of COVID-19, including home. But, big-picture—what does it all mean? Enter Amanda Schneider of Thinklab, Sandow’s research superteam. She’ll share metrics about today’s economic impact (translated for the right-brained crowd) in order to inform decisions about the future of your design business. This course simplifies Thinklab’s real-time market research during this great “pause” and shares key insights as we emerge from the chaos and begin to collectively define our next steps. Watch »

Are You Ready to Be An Influencer?

Laiza Cors and Anne Sage

Recording Date: June 17, 2020

It’s one of the buzziest marketing terms: influencer. When done well, influencer marketing can be an effective and mutually-beneficial partnership that leverages your curatorial eye and cultivated online presence to broaden the awareness of products and companies you love and respect—not to mention, it can be an excellent side hustle. But where to begin? (Designers, this one's for you. Marketers, scroll down to "Hashtag Blessed: Influencer Marketing 101") Watch »

Community Discussion: What Does the Fabric Brand of the Future Look Like?

Kaitlin Petersen, David Klaristenfeld and Stephane Silverman

Recording Date: June 16, 2020

With their showrooms closed, to-the-trade textiles companies have come to rely on digital tools to connect with clients. What have they learned in the process? Fabricut vice president David Klaristenfeld and Castel founder and CEO Stephane Silverman break down what the future holds—and what it will truly take for textiles brands to enter the digital age. Watch »

Community Discussion: Will the post-COVID world get even faster?

Kaitlin Petersen and Meganne Wecker

Recording Date: June 9, 2020

On the heels of reopening Skyline Furniture’s 300-person manufacturing facility in Illinois, company president and chief creative officer Meganne Wecker talks about making pieces for some of the biggest e-commerce players, the realities of getting back to work, how technology plays a crucial role in the company’s manufacturing timelines, what quick-ship customers are looking for today, and more. Watch »

Community Discussion: Positioning Your E-Design Offerings Online

Kaitlin Petersen and Deb Mitchell

Recording Date: May 26, 2020

The way you describe your virtual services says a lot about the experience—and the value—you’re delivering. Brand messaging strategist Deb Mitchell breaks down the visuals, copy, packaging and pricing that positions you to connect with the right clients online. Watch »

So You Want To Publish A Design Book

Jill Cohen

Recording Date: May 20, 2020

Have you ever wondered how designers get their books published? What do book publishers require from the authors, and what do you need to obtain a deal? Furthermore, what does it actually cost to publish a book, and what can you expect as a return on your investment? Jill Cohen, whose agency has produced and packaged some of the design world’s bestselling and most beautiful coffee table tomes, will share an insider’s perspective on the ins and outs of the book publishing industry today. Watch »

Community Discussion: The Show Must Go On

Kaitlin Petersen and Warren Shoulberg

Recording Date: May 19, 2020

Watching the calendar as industry events go from postponed to canceled and wondering what the impact those skipped shows will be? BOH’s resident retail expert Warren Shoulberg talks about how trade shows are adapting, the role of digital marketplaces for buyers, and what the home furnishings industry will look like if an entire year’s worth of shows don’t happen. Watch »

Community Discussion: Maximizing Business Relationships

Kaitlin Petersen, Crans Baldwin, Chuck Chewning and Marika Meyer

Recording Date: May 11, 2020

No matter what kind of client you’re pitching, many of the sales and customer service strategies you employed pre-COVID have no place in your toolkit now. In a wide-ranging conversation with Crans Baldwin, Chuck Chewning and Marika Meyer, we talk about finding ways to add value for your clients, what designers really want and need right now—and why relationships matter more than ever. Watch »

Community Discussion: Working On Your Business, Not In It

Kaitlin Petersen and Holly Howard

Recording Date: May 8, 2020

If you’re finding yourself with downtime these days, you’re not alone. We check in with business consultant Holly Howard to talk through meaningful steps you can take to invest that into your business—and really make it count. Watch »

Developing a Social Strategy For Your Design Business

Manpreet Kalra

Recording Date: May 6, 2020

Savvy designers know social media marketing is a great way to generate brand awareness for your business and foster an online community, especially now, when digital connectivity has replaced in-person conversation. Learn how to create a powerful, highly targeted online presence to effectively showcase your business and build a following of loyal customers. Watch »

Community Discussion: Marketing During a Pandemic

Kaitlin Petersen, Joseph Aldrich and Laura Bindloss

Recording Date: May 4, 2020

Contrary to popular belief, now is not the moment to ease up on marketing. In fact, it’s time to step on the gas. That said, not all messaging is created equal—tune in to hear from Joseph Aldrich and Laura Bindloss, who weigh in on what to say and how to (gracefully) spread the word without feeling icky. Watch »

Community Discussion: The Future of Retail

Kaitlin Petersen, Zach Gibbs, Allison O'Connor and Warren Schoulberg

Recording Date: May 1, 2020

Stores may be closed, but retail brands are finding new ways to connect with their customers. BOH columnist Warren Shoulberg, The Shade Store co-founder Zach Gibbs, and Mitchell Gold + Bob Williams president and CEO Allison O’Connor talk about how brands are weathering the pandemic, introducing new services and connecting with the trade. Watch »

Community Discussion: All Design is Now E-Design

Kaitlin Petersen, Kirsten Holmstedt, Andrea Schumacher and Nicole White

Recording Date: April 27, 2020

Learn how to navigate the new world of remote design from interior designers Kirsten Holmstedt, Andrea Schumacher and Nicole White, who share how to adapt your existing workflow into virtual services—and what tools you need to get started. Watch »

Community Discussion: Navigating Manufacturing Disruptions

Kaitlin Petersen, Alex Shuford III and Ray Hallare

Recording Date: April 24, 2020

A wide-ranging conversation with Alex Shuford III, CEO of Rock House Farm (a family of brands that includes Century, Hickory Chair and Highland House, among others) and Ray Hallare, CEO of Dowel Furniture, about what it means to be “open” for business today; how the global supply chain is changing; and how to know what’s happening with your favorite vendors. Watch »

Designing Your Digital Presence

Lindsay Anvik

Recording Date: April 22, 2020

Are you getting the most out of your time spent online? If the thought of google analytics, email databases and live streaming videos makes your head spin, rest assured with this hands-on approach to tackling digital social media, covering where designers should be online and how you should promote yourself and your business once you get there. Watch »

Community Discussion: Updates From the Textile Industry

Kaitlin Petersen, Timur Yumusaklar and Kate Temple Reynolds

Recording Date: April 20, 2020

From mill disruptions to marketing decisions, in the latest BOH Community Discussion webinar we ask Schumacher CEO Timur Yumusaklar and Kate Temple Reynolds, who recently launched the multiline showroom Temple Studio, to weigh in on what you need to know about the state of the textile business at companies large and small. Watch »

Community Discussion: How to Avoid Bankruptcy

Kaitlin Petersen and Cathy Hershcopf

Recording Date: April 17, 2020

Hosted by editor in chief Kaitlin Petersen, this community discussion explores everything you need to know to be prepared if your vendors file—and how to assess the health of your own business—with bankruptcy lawyer Cathy Hershcopf. Watch »

Design in the Time of COVID-19: A Community Discussion

Kaitlin Petersen and Sean Low

Recording Date: April 1, 2020

As the coronavirus spreads across the globe, the impact is being felt at all levels of society and across all industries, including design. Co-hosted by BOH editor in chief Kaitlin Petersen, join business coach Sean Low a business strategy conversation, where he invites designers to come together to problem-solve, trouble shoot, and offer community support. Watch »

Talking Textiles

Stephanie Moffitt and Annie Moir

Recording Date: November 20, 2019

Packing more than 100 years of textile design knowledge into a two-hour tutorial, the duo behind "Woven" will guide you through the world of textiles, unraveling its complexities and defining its many terms and processes, and give you a "peek behind the curtain" at Mokum's design and development process. Watch »

Crash Course in Creative Law, Part 6: International IP Protection

Angie Avard Turner

Recording Date: August 28, 2019

Your brand is taking off like gangbusters stateside, and you’re ready to take your show on the road. Creative lawyer Angie Turner is here to walk you through how to cover your intellectual property (IP) when you’re ready to move beyond the American market with a deep dive on international laws and regulations. Watch »

Crash Course in Creative Law, Part 5: Trademark Strategy

Angie Avard Turner

Recording Date: August 21, 2019

Did you know you can trademark a hashtag? This course addresses when it’s appropriate to file for trademark protection, what exactly is covered, and how to recognize infringement. Watch »

Crash Course in Creative Law, Part 4: Trademark Strategy

Angie Avard Turner

Recording Date: August 14, 2019

Copyright can cover all sorts of different categories of creative works, like art, accessories, carvings, furniture (sometimes!), and of course, photos and written content. This course addresses when it’s appropriate to file for copyright protection, what exactly is covered, and how to recognize infringement. Watch »

Crash Course in Creative Law, Part 3: Intellectual Property Basics

Angie Avard Turner

Recording Date: August 7, 2019

Designers, how do you protect your work? What recourse do you have if you get knocked off? This course breaks down ways to protect your intellectual property through copyrights, trademarks, patents, trade secrets, and licensing, so you can say goodbye to pesky copycats. Watch »

Crash Course in Creative Law, Part 2: Protecting Yourself Online

Angie Avard Turner

Recording Date: July 31, 2019

How do you protect yourself and your content online? WWW doesn’t stand for wild wild west, although the world wide web can certainly feel that way. Having a basic understanding of the rapidly-changing rules and regulations of the internet is a must. Watch »

Crash Course in Creative Law, Part 1: Contracts and Non-negotiables

Angie Avard Turner

Recording Date: July 24, 2019

Master the art of creating an airtight contract with clients, vendors, employees/contractors, and with collaborators—including the essential clauses you need to protect yourself when things don’t work out as planned. Watch »

The Art of the Pitch (and the Close)

Jocelyn Miller

Recording Date: June 17, 2019

You’re a master at your craft, yet when it comes to selling that mastery to your clients, it’s another story. Develop your unique pitch to help you enter any client meeting with confidence and land the deal. Watch »

Run You Projects Like A Boss

Kimberley Seldon

Recording Date: May 15, 2019

Managing relationships with vendors, suppliers, craftsmen and contractors can be tricky. Learn how to create and manage your own “A-Team” of suppliers, trades and artisans who consistently deliver on your brand’s promise of excellence. Watch »

Public Relations Strategies and Tactics

Margaux Caniato

Recording Date: June 14, 2018

The right PR strategy can completely transform your brand. Whether you’re looking to hire a firm or go it alone, this class will provide you with insight and skills you can apply immediately. Watch »

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